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* 2019 [[Highly Cited Researcher]] [[분류:Highly Cited Researcher]] == Profile== * (Present) Coordinating Editor: International Journal of Hospitality Management(SSCI) * (Present) Editorial Board: Journal of Travel and Tourism Marketing (SSCI) * (Present) Editor-in-Chief at Korean Hospitality and Tourism Academe * 2018, 2019, 2020 Top-Level Researcher at Hanyang University * 2017 Honorary Scholar Professor of Hanyang University * 2016 Minister’s Award by Ministry of Culture, Sports and Tourism (Individual Academic Research) * 2015 ~ present Associate Professor at Hanyang University Division of Tourism * 2012 Professor with Best Research Achievements at Pusan National University * 2009 Doctorate degree in Tourism at Virginia Polytechnic Institute and State University == Research Topics== * Neo-fusion tourism: Future tourism that presents the new paradigm of tourism through fusion and convergence with other fields of studies * Airline Management: Aviation management that presents strategies to improve the work environment and quality of lives of the airline employee with scheduled working hours, along with the maximization of the airline’s profit * Convention & Exhibition Management: Branding strategies for development of MICE(Meeting, Incentives, Convention, Exhibition), excavation of convention centers, reconsideration of forming city image. * Human Resource Management in Tourism: Presenting strategies to improve the job embeddedness of employees within the tourism industry * Luxury Tourism: Market research of customers that enjoy first-class travels, luxury cruises, luxury restaurants, and shopping ==Papers== * “Understanding the dimensions of customer relationships in the hotel and restaurant industries”, International Journal of Hospitality Management, 2017 https://www.sciencedirect.com/science/article/pii/S0278431917302153 * “Luxury cruise travelers: Other customer perceptions”, Journal of Travel Research, 2015 https://journals.sagepub.com/doi/full/10.1177/0047287513513165 * “A Model of Behavioral Intentions to Follow Online Travel Advice Based on Social and Emotional Loneliness Scales in the Context of Online Travel Communities: The Moderating Role of Emotional Expressivity”, Tourism Management, 2015 https://www.sciencedirect.com/science/article/pii/S0261517714002544 * “Green indoor and outdoor environment as nature-based solution and its role in increasing customer/employee mental health, well-being, and loyalty”, Business Strategy and the Environment, 2019 https://onlinelibrary.wiley.com/doi/full/10.1002/bse.2269 * “Negative effects of perceived crowding on perceived value and brand identification among luxury cruise passengers”, Journal of Travel and Tourism Marketing, 2015 * “Customer Retention in the Medical Tourism Industry: Impact of Quality, Satisfaction, Trust, and Price Reasonableness”, Tourism Management, 2015 https://www.sciencedirect.com/science/article/pii/S0261517714001058 * “Eliciting customer green decisions related to water saving at a hotel: Impact of customer characteristics”, Journal of Sustainable Tourism, 2018 https://www.tandfonline.com/doi/full/10.1080/09669582.2018.1458857 * “What Influences Water Conservation and Towel Reuse Practices Of Hotel Guests?”, Tourism Management, 2018 https://www.sciencedirect.com/science/article/pii/S0261517717301814 * “Fostering customers’ pro-environmental behavior at a museum”, Journal of Sustainable Tourism, 2017 https://www.tandfonline.com/doi/full/10.1080/09669582.2016.1259318 * “First class airline travelers' tendency to seek uniqueness: How does it influence their purchase of expensive tickets?”, Journal of Travel and Tourism Marketing, 2017 https://www.tandfonline.com/doi/full/10.1080/10548408.2016.1251376 == Contact Information== * 연구실 URL : https://sshyun.wixsite.com/sshyun * E-mail : sshyun@hanyang.ac.kr
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