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*한양대학교 사회과학대학 미디어커뮤니케이션학과 교수

== 소속 ==
* 한양대학교 사회과학대학 미디어커뮤니케이션학과 

== 학력 ==
* Ph.D., The University of Texas at Austin

== 주요 경력 ==
* 미 오하이오 주립대(The Ohio State University), 남플로리다대(University of South Florida) 교수 역임
* 한국광고학회 총무이사, 뉴미디어 분과장
* 한국광고홍보학회 소셜미디어 분과장
* 사이버커뮤니케이션학회 연구이사
* International Journal of Advertising 편집위원
* Journal of Applied Communication 편집위원
* Journal of Advertising & Promotion Research 편집위원
* 한국언론학보, 광고학연구 외 편집위원

== 연구실적 ==
* Social embeddedness of persuasion: Effects of cognitive structures on information credibility assessment and sharing in social media. International Journal of Advertising (with Soyoung Choi). 2019.

*Mapping the social capital research in communication: A bibliometric analysis. Journalism & Mass Communication Quarterly (with Chul-joo Lee), 2016.

*Collective dynamics of the spiral of silence: The role of ego-network size. International Journal of Public Opinion Research (with Nick Geidner), 2016.

*기업의 위기이력이 공중의 책임 지각과 대응 메세지 평가에 미치는 영향. 광고홍보학보 (with 김지혜, 황상재), 2015.

*사회적 익명성이 온라인 커뮤니티 구성원의 공동체 신뢰도와 인식에 미치는 영향: 인지된 동질성(perceived homophily)과 공감경험(empathy)을 중심으로. 사이버커뮤니케이션학보 (with 윤수진), 2014.

*Measuring expected interactivity: Scale development and validation. New Media & Society (with Sejung Choi), 2014.

*Coping with information in social media: The effects of network structure and knowledge on perception of information value. Computers in Human Behavior, 2014. 

*소셜커머스를 통한 상품구매에 영향을 미치는 요인에 관한 연구: 시간제약과 판매수량 정보를 중심으로. 광고학연구 (with 최소영), 2013.

*기업의 파워블로그 스폰서쉽이 정보 신뢰도 및 구매의도에 미치는 영향. 광고학연구 (with 이미혜), 2013.

*Anatomy of interaction experience: Distinguishing sensory, semantic, and behavioral dimensions of interactivity, New Media & Society, 2011.

*Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students, Computers in Human Behavior (with Yoojung Kim & Sejung Choi), 2011.

*Bridging or bonding?: A cross-cultural study of social relationships in social networking sites. Information, Communication & Society (with Yoojung Kim, Sejung Choi, & Yongjun Sung), 2010.

*Disentangling the effects of social network density on electronic word of mouth (eWOM) intention, Journal of Computer-Mediated Communication, 2009.

*Building customer relationships in an electronic age: The role of interactivity of e-commerce websites. Psychology & Marketing (with Sejung Choi & Doyle Yoon), 2008.

*The moderating effects of expectation on the patterns of the interactivity-attitude relationship. Journal of Advertising (with Junhyung Jee & Byung-Kwan Lee), 2007.

*A structural solution to communication dilemmas in a virtual community. Journal of Communication (with John Leckenby), 2007.

== 언론활동 ==
[[분류:교수]]