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English Stylebook

1)	Names
Last name First-name (ex: Hong Gil-dong). Follow this format unless there is a preferred way to write. In case the second syllable starts with a vowel, capitalize the letter (ex: Kim Song)
(1)	Undergraduates: Lee Go-eun (English Education, 3rd year)
(2)	Graduate students: Lee Go-eun (English Education, Master's program)
                  Lee Go-eun (English Education, Doctoral program)
                  Lee Go-eun (Urban Studies, Integrated Master’s-Doctor’s Program)
(3)	Alumni:
l	Undergraduate alumni: Lee Go-eun (English Education, '95) -> ’95 here means     graduation year.
l	Alumni with a Master’s degree: Lee Go-eun (M.S. or M.A. in Philosophy '95)
l	Alumni with a Doctor’s degree: Lee Go-eun (Ph.D. in Philosophy '95)

(4) Professors: Lee Go-eun (Department/Major)
l	If holding another position, (Professor, or non-Professor): State the most relevant ones from the left. If there isn’t an order of importance, go by alphabetical order.
l	Listing more than one person in a sentence: follow the alphabetical order unless there is an order of importance.

2)	Address
(1)	English Speaking Countries: country-city-state/province-country
(2)	Non-English Speaking Countries: translate the name in English
(3)	Korean:
In Seoul: be reasonably detailed
Outside Seoul: State the province and city (if necessary)
(ex. Haengdang-dong, Seongdong-gu, Seoul, 
Suji-gu, Yongin-si, Gyeonggi-do)

3)	Measurement
(1)	Percent: use words (percent, percent point) within the article, but use the sign (%) in titles. In case percent is mentioned in the captions, the sign (%) is allowed.
(2)	Ratio: # to # in general (cf. scores use en dash: # – #)
(3)	Money: Convert to KRW, but if necessary, USD is also okay. 
       Six-digit-numbers and larger ones use the word ‘million’ and ‘billion’ to avoid confusion in reading large numbers in Arabic form. 
(4)	Measurement: use the original unit and give converted measurement in metric system in parentheses.

4)	Numbers
(1)	Arabic base. However, when all given numbers are a whole number less than 10, write in words. (ex. Only five students attended the class on that day.)
(2)	Numbers regarding the ingredient in cooking, scores, and ratio must be written in Arabic without exception. (ex. It scored 9:6.)
(3)	In case the number is over thousand, million, or billion, write in words as well.  
(ex. five million died of liver cancer.)
(4)	If numbers are mixed with those less than 10 and more than 10, write in Arabic.
(ex. There were 2 girls and 15 boys in the classroom.)
 
5)	Date and Time
(1)	Always state the specific dates, and include the year. 
(2)	Dates need to be written as a cardinal number after the month. (Ex: January 29, 2016)
(3)	Times follow the following form: 10am/ 3.30pm
(4)	When stating a date or time in minor uses, be flexible in style.

6)	Abbreviation of organizations, institutes, and etc.
You must state the full name of any organization, institute, and etc first, then use parentheses to show the abbreviated form. Abbreviate in following sentences if the abbreviated word is formerly used; when not, use a definite article to suggest that it is a specific name.
l	Avoid abbreviating auxiliaries (helping verbs) except in the title (ex. can’t -> cannot, won’t ->will not, etc.)
l	Use auxiliaries when quoting what an interviewee said.
l	There is no need to state the organization’s full name only when the organization is universally known or when the full name is obvious to readers.

7)	Italicize
(1)	Titles of books, movies, performances, newspapers, magazines, TV shows, or poems (if published separately)
cf) Titles of chapters, short stories, newspapers and magazine articles, essays, or short poems should be in double quotation marks. (Professors’ papers and thesis included)
(2)	If a fixed English notation does not exist, or the names become polysemous or grammatically incorrect when translated in English, italicize them. 
(ex. Hanbok, the traditional Korean costume)

%(3)	*There is no need to italicize brand names (such as Samsung, Apple) 


8)	Use of punctuation marks
(1)	Colon (:) use at the end of a sentence to introduce lists, tabulations, texts, etc.
(2)	Em Dash (—) to suggest an abrupt change in thought in a sentence or an emphatic pause
(3)	Hyphen (-) to avoid ambiguity or to form a single idea from two or more words
           (ex: He recovered his health <-> He re-covered the leaky roof)
(4)	Semicolon (;) to indicate a greater separation of thought and information than a comma can convey but less than the separation that a period implies
(5)	Quotation marks (double and single)
l	Double quotation mark: used in interviews
l	Single quotation mark: used to emphasize, state ‘thoughts’ or within conversations
l	Use of comma
(ex1. He commented, “You are an amazing reporter.”)
(ex2. “You write well,” he said.)

9)	Capitalization
The Seoul Campus, the ERICA Campus
The Department of ~
(ex. Cho Eun-jeen majors in media communication / Eunjeen Choh is attending the Department of Media Communication)

10)	Use of Conjunction
Avoid using ‘And, But, Also’ when starting a sentence, unless in interviews.

11)	Titles 
(1)	Title (banner 1): Capitalize all content words (*do not capitalize function words).
The first and last words are always capitalized even if they’re function words.
(ex. A Company Full of Fun, Sumneeds)
No period at the end (Question mark, exclamation mark, etc are okay.)
(ex. Standing in the Midst of the Patent Wars)
(2)	Subtitles (banner 2&3): Capitalize only the first letter of a sentence.
	No period at the end of a phrase, unless with another sentence
	(ex. 2. An interview with the homeless)
	(ex. 3. “Look on the bright side!”)		

12)	Caption
Capitalize only the first letter of a sentence. 
       Period needed at the end if written as a sentence.

13)	Korean-English Translations

When translating Korean words that are non-existent in English, use the following tables to write according to Korean pronunciation and italicize them.
(e.g. 왕십리 (왕심니) is written as Wangsimni)

(1)	Vowels

ㅏ	ㅓ	ㅗ	ㅜ	ㅡ	ㅣ	ㅐ	ㅔ	ㅚ	ㅟ
a	eo	o	u	eu	i	ae	e	oe	wi

ㅑ	ㅕ	ㅛ	ㅠ	ㅒ	ㅖ	ㅘ	ㅙ	ㅝ	ㅞ	ㅢ
ya	yeo	yo	yu	yae	ye	wa	wae	wo	we	ui

(2)	Consonants
ㄱ	ㄲ	ㅋ	ㄷ	ㄸ	ㅌ	ㅂ	ㅃ	ㅍ
g,k	kk	k	d,t	tt	t	b,p	pp	p

ㅈ	ㅉ	ㅊ	ㅅ	ㅆ	ㅎ	ㄴ	ㅁ	ㅇ	ㄹ
j	jj	ch	s	ss	h	n	m	ng	r,l

-	Even if ‘ㅢ’ is pronounced ‘ㅣ’ it is written as ‘ui’
-	In front of vowels, ‘ㄱ, ㄷ, ㅂ’ is written as ‘g,d,b.’ In front of consonants or as a final consonant, they are written as ‘k, t p.’ (e.g. 백암 Baegam, 호법 Hobeop)
In front of vowels, ‘ㄹ’ is written as ‘r.’ In front of consonants or as a final consonant, it is written as ‘l.’ (cf. ‘ㄹㄹ’ is written as ‘ll’) 
(e.g. 구리 Guri, 울릉 Ulleung)