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== 보고서 및 발표 ==
* Kim, R., Matui, T., Park, J.Y. and Okutani, T. (2019). Perceived consumer value of Omni-channel service Attributes in
Japan and Korea, Engineering Economics.
* Kim, R and Lee, S. (2019). The Effect of Localization and Production Image on Chinese & Korean consumers choice for
Animation Movies. Asia pacific Social Science Review Journal.
* Park, J.Y. and Kim, R. (2019). Perceived Consumer Omni-Channel (OC) Adoption Behavior and the Effect of Need for
Cognition (NFC)”, Asia Pacific Journal of Marketing and Logistics
* Park, J.Y. and Kim, R. (2018). A Rule of Shopping: A typology of classified shopping characteristics in Korea and the U.S.”,
Journal of Retailing and Consumer Services (JRCS)
* 박준용, 투라니, 김보영. (2018) Cross-cultural investigation of consumer perceived value of technology: a study of quick
respond (QR) code in emerging and developed markets (the US & Korea), SKKJ 2018
→보고서 및 발표
* 한중일 소비자 비교분석
== 보고서 및 발표 ==
* Kim, R., Matui, T., Park, J.Y. and Okutani, T. (2019). Perceived consumer value of Omni-channel service Attributes in Japan and Korea, Engineering Economics.
* Kim, R and Lee, S. (2019). The Effect of Localization and Production Image on Chinese & Korean consumers choice for Animation Movies. Asia pacific Social Science Review Journal.
* Park, J.Y. and Kim, R. (2019). Perceived Consumer Omni-Channel (OC) Adoption Behavior and the Effect of Need for Cognition (NFC)”, Asia Pacific Journal of Marketing and Logistics
* Park, J.Y. and Kim, R. (2018). A Rule of Shopping: A typology of classified shopping characteristics in Korea and the U.S.”, Journal of Retailing and Consumer Services (JRCS)
* 박준용, 투라니, 김보영. (2018) Cross-cultural investigation of consumer perceived value of technology: a study of quick respond (QR) code in emerging and developed markets (the US & Korea), SKKJ 2018
* 박준용 김보영 (2018) The influence of consumer-brand relationship on multi-channel consumer loyalty: focusing on China market, SKKJ 2018
* 박준용 김보영 (2017) SNS 특성이 브랜드 자산과 소비자 구매의도에 미치는 영향 : 중국 사례를 중심으로, Journal of Information Technology Applications & Management * Kim, R.B., Lee, K.Y. & Song, N.E. (2017). The effect of Firm’s CSR, Country Origin on Chinese Consumers’ Quality Perception and Purchase Intention, Management & Information Research, Vol.36, No.3,2017.
* 김보영 송니은 유동균 (2018). 기업의 사회적 책임활동과 CSR진정성이 소비자의 지각된 품질, 브랜드 태도에 미치는 영향, 상품학연구.
* Kim, R., & Yan Chao (2018). The Effect of Country of Origin (COO) on Consumer-Based Brand Equity (CBBE) of ColombianConsumers: An Empirical Investigation of Samsung vs. Huawei Brands” Renee Kim, Journal of International Studies (JOIS) Jan 9 2018 * Kim, R. (2018). The effect of COO image on Hierarchical process of consumer based brand equity. Actual Problems of Economics (APE). 2018. * Kim, R. & Yoon, D.H. (2018). Marketing Accountability of Corporate Korea: the Relationship between Branding Investments and Financial Performance, Engineering Economics Journal.
