이자연

▲ 이자연 교수

한양대학교 서울캠퍼스 미디어커뮤니케이션학과 교수.

한양대학교 미디어전략실장이자 미디어커뮤니케이션학과장 등을 맡고 있다.

학력

• L.L.B, 고려대학교 법학과
• M. A., The University of Texas at Austin (Journalism)
• Ph. D., The Ohio State University (Communication)

교내 보직 및 직위

• 한양대학교 미디어전략실장
• 한양대학교 미디어커뮤니케이션학과 학과장
• 한양대학교 일반대학원 미디어커뮤니케이션학과 주임교수
• 한양대학교 언론정보대학원 주임교수
• 한양대학교 커뮤니케이션 연구센터 센터장
• 한양대학교 미디어커뮤니케이션학과 부교수

연구분야

• 소셜미디어/AI 효과, 설득 및 미디어 심리, 저널리즘

주요경력

• (現) 인터넷신문윤리위원회 기사심의위원
• (現) 한국광고학회 이사
• (現) 법률신문 자문위원
• (現) 강남구청 관광진흥과 자문위원
• (前) 한국광고홍보학회 연구 이사
• (前) 가천대학교 부교수
• (前) 미 리하이대학(Lehigh University) 조교수
• (前) 미 오하이오주립대(The Ohio State University) Graduate Associate
• (前) 조선일보 기자
• Top 3 Student Paper Award - International Communication Association (ICA), Journalism Division, 2013
• Top 3 Oral Presentation Award - The Edward F. Hayes Graduate Research Forum, The Ohio State University, Social and Behavioral Sciences Division, 2013
• Top 4 Student Paper Award - International Communication Association (ICA), Mass Communication Division, 2008
• <tvN> '벌거벗은 세계사' 강연자 (주제: “옐로 저널리즘의 민낯 드러나다”)

주요논문/저서

• Lee, J. & Sohn, D. (in-press). Mapping media perceptions: Unveiling the attitude networks towards news media. Journalism & Mass Communication Quarterly. Published online ahead of print. https://doi.org/10.1177/10776990251343075
• 오인향 · 이자연 (2025). 정치인 선거 벽보의 시각적 프레이밍과 기호학적 특성 분석: 4·7 서울시 보궐 선거에 출마한 군소정당/무소속 여성 후보들과 역대 주요 후보들 비교. 미디어, 젠더 & 문화, 40권 제1호, 233-279. https://doi.org/10.38196/mgc.2025.3.40.1.233
• Lee, J. & Lim, Y. (2025). What, was she not human? The mediated effects of virtual influencers’ identity disclosure timing on behavioral intentions: Focusing on the moderating role of influencer-brand fit. International Journal of Human-Computer Interaction. 41(13). https://doi.org/10.1080/10447318.2024.2403891
• Lee, J. (2023). Is Snapchat Discover really a news platform? News snacking from social media and users’ knowledge of current affairs. Journal of Applied Journalism and Media Studies. 12(1), 31-53.
• Lee-Won, J. R., Lee, J., White, T., & Lee, J. (2021). The not-so-obvious harm of cyberhate: Source magnification of hate tweets, unhealthy food choice, and the moderating role of group identification. Asian Communication Research. 18(3), 151-167.
• Lee, J. (2021). The effects of racial hate tweets on perceived political polarization and the roles of negative emotions and individuation. Asian Communication Research. 18(2), 51-68.
• Park, J. & Lee, J. (2021). 여성 정치 후보자들은 언론에 어떻게 보도되는가 - 20대, 21대 국회의원 선거 보도 비교 분석. 정치커뮤니케이션 연구. 제 62호, 149-196.
• Lee, J. (2021). AI의 혜택 및 위험성 인식과 AI에 대한 태도, 정책 지지의 관계. 한국콘텐츠학회논문지. 제21권 제4호, 193-204.
• Lee, J. (2020). “Friending journalists on social media: Effects on perceived objectivity and intention to consume news. Journalism Studies, 21(15), 2096-2112.
• Lee, J. & Xu, W. (2018). The more attacks, the more retweets: Trump’s and Clinton’s agenda setting on Twitter. Public Relations Review, 44(2), 201-213.
• Lee, J. & Song, H. (2017). An assessment of why people post news on social networking sites: A focus on online news seeking, media bias perception, and partisanship strength. Electronic News, 11(2), 59-79.
• Lee, J. (2017). The changes of communication theories and the emergence of visual communication (written in Korean). In K. H. Lee (Ed), Hyundai Motor Art (pp. 10-19). Seoul, South Korea: Saemteosa.
• Lee, J. (2017). Visual communication spotlighted in the digital era (interview, written in Korean). In K. H. Lee (Ed), Hyundai Motor Art (pp. 20-27). Seoul, South Korea: Saemteosa.
• Lee, J. & Pingree. R. J. (2016). Cues about cues in politicians’ social media profiles: Effects of commenters’ attractiveness and claims of cognitive effort. The Journal of Social Media in Society, 5(3), 92-120.
• Lee. J. & Lim, Y. (2016). Gendered campaign tweets: The cases of Hillary Clinton and Donald Trump. Public Relations Review. 42(5), 849-855.
• Lee. J. (2016). Presidents' visual presentations in their official photos: A cross-cultural analysis of the U.S. and South Korea. Cogent Arts & Humanities. 3(1), 1-14.
• Lee, J. (2016). Opportunity or risk? How news organizations frame social media in their guidelines for journalists. The Communication Review, 19(2). 106-127.
• Lee, J. & Myers, T. A. (2016). Can social media change your mind? SNS use, cross-cutting exposure and discussion, and political view change. The Journal of Social Media Studies, 2(2), 87-97.
• Lee, J. (2015). The double-edged sword: The Effects of journalists’ social media activities on audience perceptions of journalists and their news products. Journal of Computer-mediated Communication, 20(3), 312-329.
• Lee, J. (2014). Are some people less influenced by others’ opinions? The role of internal political self-efficacy and need for cognition in impression formation on SNS. Cyberpsychology, Behavior, and Social Networking, 17(9), 571-577.
• Lee, J. & Lim, Y. (2014). Who says what about whom? Young voters’ impression formation of political candidates on social-networking sites. Mass Communication & Society, 17(4), 553-572.
• Holbert, R. L., Hill, M., & Lee, J. (2014). The political relevance of entertainment media. In C. Reinemann (Ed.), Handbooks of Communication Science, 18: Political Communication. (pp. 427-446). Berlin, Germany: De Gruyter.
• Holbert, R. L., Lee, J., Esralew, S., Walther, W. O., Hmielowski, J. D., & Landreville, K. D. (2013). Affinity for political humor: An assessment of internal factor structure, reliability, and validity. Humor: International Journal of Humor Research, 26(4), 551-572.
• Lee, J. (2013). “You know how tough I am?” Discourse analysis of U. S. Midwestern Congresswomen’s self-presentation. Discourse & Communication, 7(3), 299-317.
• Hmielowski, J. D., Holbert, R. L., & Lee, J. (2011). Predicting the consumption of political TV satire: Affinity for political humor, The Daily Show and The Colbert Report. Communication Monographs, 78(1), 96-114.
• 이자연 · 스탠튼 E. 새머나우, 도서출판 청람 펴냄 《범죄자 마인드》출간

언론활동

• 2025.06.20 <한겨레> 한양대 이자연 교수, 인터넷신문윤리위원회 기사심의위원 위촉
• 2023.02.28 <법률신문> [신간소식] 이자연 한양대 교수, 《범죄자 마인드》 번역 출간

교내 매체

• 2025.06.30 <뉴스H> 한양대 이자연 교수, 인터넷신문윤리위원회 기사심의위원 위촉
• 2025.08.20 <뉴스H> 이자연 교수, tvN '벌거벗은 세계사' 강연자로 나서
• 2025.11.10 <뉴스H> 이자연·김도겸 교수, 중국 CGTN '한-중 교류 대담 프로그램' 출연